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TRUE Clarity Partners with The Chapman Group

Business Partnership Press Release

For Immediate Release:
01 January 2015

Contact: James McCracken
+65 96428750
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TRUE Clarity starts consulting program with The Chapman Group to build best-in-class SAM and VOC programs and help prepare clients’ sales workforce to more effectively manage strategic accounts

[Singapore] — Beginning 11 November 2014, TRUE Clarity will be partnering with The Chapman Group (TCG) for the purpose of expanding the TRUE Clarity offering to South East Asia (SEA) clients to now include globally recognized best in class flagship solutions for Strategic Account Management (SAM)  and Voice of the Customer (VoC) from The Chapman Group. Both organizations see this partnership as an excellent opportunity for the clients of TRUE Clarity, specifically in South East Asia to learn innovative processes, methodologies, and metrics, for exponentially growing relationships, revenues, and margins within their most important strategic accounts.

“Partnering with TRUE Clarity will give The Chapman Group a unique opportunity to expand our offering into the South East Asia region,” said Dan Owings, Consulting Partner, Business Development and Strategy of The Chapman Group. “Our goal for the partnership is to help TRUE Clarity clients maximize relationships and revenues in their largest most important accounts by implementing globally recognized best practices in SAM and VOC. To date, The Chapman Group has delivered over $1 billion in ROI to their clients, and we hope to deliver similar results in South East Asia through the partnership with TRUE Clarity.”

The Chapman Group’s metric-based Strategic Account Management (SAM) program has been implemented by some of the most successful Fortune 1000 organizations around the globe. This proprietary approach to Strategic Account Management, SMARTS™ (Strategic Mega Account Resource TeamS), is a cross-functional team-based, proactive, customer-centric engagement process designed to meet the challenges of managing today’s complex accounts. It is an integrated methodology for acquiring and assessing critical account information, establishing high-level account relationships, and managing opportunities and outcomes.  The SMARTS™ process (predictable, repeatable, and measurable) includes recommended operational best practices to enable Account Teams to align their business goals and objectives with the business goals and objectives of the Customer. This solution will help TRUE Clarity clients to:

  • Establish a standardized Account Management Process with tools, metrics and measures to institutionalize best practices
  • Elevate the skills of your Account Managers and Account team through training on best practices (skills and process)
  • Proactively engage with customers to understand their strategic direction including goals, objectives and business needs
  • Implement and coach to metric-based Strategic Account Plans (SAP) with strategies and tactics to help achieve both customer and supplier goals and objectives
  • Identify and deliver on opportunities that create quantifiable mutual value –Return on Investment (ROI) and Return on Effort (ROE)

The other solution that TRUE Clarity will now be offering to their clients in SEA is The Chapman Group’s VOC solution, LoyaltyProfessional™. The Chapman Group’s team of experts work in collaboration with your internal team to effectively design execute, and sustain a Voice of the Customer (VoC) program, complete with a Loyalty Index (score between 0 and 100 that assesses the strength of relationship), and a Prescription for Success which outlines an action plan for improving customer relationships. This approach to VoC Program management will ensure TRUE Clarity client organizations:

  • Engages customers at all contact points including the senior level / “C” suite
  • Effectively measures and analyzes performance and commitment indicators
  • Is empowered with actionable knowledge from the customer directly
  • Shares key learnings and institutionalizes best practices across the organization
  • Utilizes account loyalty as a core business metric
  • Stops reacting and proactively manages accounts

“We’re excited to be giving clients more exposure to the most advanced program available today, and giving them a better understanding of the types of barriers that limit successful strategic and key account management with corrective action for overcoming these barriers.” said James McCracken, C.E.O at TRUE Clarity International Pte. Ltd. “We view this partnership as an investment in potential future business for our clients by helping companies implement the most successful processes and methodologies, and employees develop the skills and knowledge they will need to succeed in their sales careers.”

TRUE Clarity’s professional consultants and developers are continually developing solutions that allow businesses to better manage and enhance their customer relationships efficiently. As our solutions are based on businesses’ current and future needs, we work closely with our clients by providing best of breed consulting, solutions and experience in complex systems, sales methodologies integration and ongoing customer service. We adhere to our high standard and commitment to developing the right solution on time and within budget for clients.

To learn more about the TRUE Clarity or how you can become involved in Strategic Account Management (SAM) or Voice of Customer (VoC) in your own business, please contact James McCracken at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit our website at

The Chapman Group (TCG), founded in 1988, and headquartered in Columbia, Maryland, USA, is an executive consulting firm that solves sales and account management challenges resulting in stronger relationships, increased revenues, and higher margins. We assist clients of all sizes, across a broad spectrum of industries, through the implementation of innovative processes, methodologies, best practices, skills and tools.  Our clients, national and global, Fortune 1000 and mid-tier, think of us (TCG) as not only a solution provider, but also as a thought leader, a business partner, and their “go-to” resource for strategic account management expertise and guidance.

Learn more on how TCG can help your organization champion improved customer relationships, increased revenue and margins in today’s highly competitive, global and economically focused business community by contacting Dan Owings at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visiting our website at

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News TRUE Clarity Partners with The Chapman Group

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