CRM, ERP, business intelligence and Strategic Account Management Consulting - TRUE Clarity

+66 (0) 2678-4800


Dated: 13 August 2015

Singapore based regional Modern Marketing Agency, acquires Sales & CRM Agency to expand into Sales and CRM Cloud services, bringing together Marketing and Sales Automation in an integrated alignment.

Singapore – 11th Aug 2015 – Today KatalystM proudly announces the acquisition of True Clarity International (TCI), headquartered in Bangkok. TCI is a leading CRM and ERP agency with offices in Singapore and Thailand. True Clarity brings to KatalystM its expertise in CRM, ERP and Contact Centre Solutions with notable clients such as BMW, Juniper Networks, BUPA and TMB Bank, amongst many others.

This acquisition expands KatalystM’s well-known Marketing Cloud services capabilities into Sales and CRM Cloud; expands the agency with a well-established presence in Thailand; and enriches its personnel strength with a highly experienced team of sales and marketing automation experts. James McCracken, founder and Managing Director of TCI, will join KatalystM’s leadership as its Director of Sales.

Jos. Birken, KatalystM’s CEO, said: “KatalystM is front and centre in today’s rapid growth in Sales and Marketing Cloud services, and truly combined expertise in both Marketing/Sales and cloud based automation is still relatively rare. We’re therefore very pleased to add an experienced team of cloud based Sales and CRM automation experts to our agency, and at the same time increase our regional coverage.

James McCracken, MD of TCI, added: “This is a logical step in our evolution, and in today’s market. We’ve recently seen a trend for clients to approach both Marketing and CRM cloud in an integrated way. Indeed, we’ve had the pleasure of cooperating with the KatalystM team on several occasions in that context. This places all of us in an ideal position to address real needs in the market.”

The addition of TCI’s team and its Bangkok office, together with newly opened offices in Hong Kong and recent acquisition of mobile agency ProjectX, positions KatalystM as a rapidly expanding and truly regional agency for Sales, CRM, and Marketing Cloud services.

Jos. Birken: “Both Marketing and Sales Cloud have been transforming our approach to marketing. Now, for the first time in history, we can fully focus on the customer in bringing highly personalised, customised, and relevant messaging to millions of people at the same time, right up to the buying decision moment. KatalystM is at the forefront of this development. We have achieved our successes by working together with high end Marketing Cloud platform providers, and are now able to extend this to the cream of the crop in Sales and CRM platforms as well.”

About KatalystM
KatalystM is a Modern Marketing agency that provides a full range of services around customer focused, data-driven and technology-driven marketing.

Modern marketing implies a relentless focus on the customer and the customer experience as a fundamental driving force in both marketing and sales. KatalystM helps its clients to achieve lasting and measurable results by allowing them to maintain individualised and relevant relationships with their entire audiences. That means relying on world class, cloud-based technology and a completely new approach to marketing strategy.

KatalystM provides strategy, consultancy, and agency services around technology platforms from best in class vendors like Oracle, Salesforce, Sage, and Tripolis, enabling its clients to intelligently build and execute large scale customer engagement, maximising lifetime value of their customers.

Headquartered in Singapore with offices in Manila and Hong Kong, KatalystM services clients throughout APAC & EMEA and is trusted by leading brands like Symantec, Razer, HP, Aviva, Tigerair, DirectAsia, Far East and many more.

About True Clarity International
TRUE Clarity is a leading provider of CRM strategy and solutions; TRUE Clarity provides CRM, ERP and Contact Center solutions with complete closed-loop sales, marketing and customer service solutions to allow businesses to better manage and enhance their customer relationships efficiently.

We adhere to our high standard and commitment to developing the right solution on time and within budget. We have successfully developed a unique solution set for CRM, ERP, Cloud, Consulting and Training in Asia. Our successful experience even in complex solutions distinguishes TRUE Clarity from others Headquartered in Bangkok with offices in Singapore, True clarity has provided solutions for companies globally; major projects have included projects throughout APAC, EMEA and North America; for major international corporate clients including BMW, Honda, Toyota, Pizza Hut, KFC, The Pizza Company, TMB Bank, True Corporation and Wall Street English globally.

Press Contact Information

Jos Birken
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+65 6327 6560
+66 2678 4800

TRUE Clarity Partners with The Chapman Group

Business Partnership Press Release

For Immediate Release:
01 January 2015

Contact: James McCracken
+65 96428750
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TRUE Clarity starts consulting program with The Chapman Group to build best-in-class SAM and VOC programs and help prepare clients’ sales workforce to more effectively manage strategic accounts

[Singapore] — Beginning 11 November 2014, TRUE Clarity will be partnering with The Chapman Group (TCG) for the purpose of expanding the TRUE Clarity offering to South East Asia (SEA) clients to now include globally recognized best in class flagship solutions for Strategic Account Management (SAM)  and Voice of the Customer (VoC) from The Chapman Group. Both organizations see this partnership as an excellent opportunity for the clients of TRUE Clarity, specifically in South East Asia to learn innovative processes, methodologies, and metrics, for exponentially growing relationships, revenues, and margins within their most important strategic accounts.


Is user education complete after your new CRM solution is installed? Actually, it could be just beginning.

Date: 15 August 2013

OK, your new or enhanced CRM solution is installed, the IT personnel responsible have worked all along with the CRM provider and are confident they know all there is to know. Front-line users in sales, marketing, accounting and distribution have had their training and seem comfortable with the new capabilities. Many clients might think the user education process is behind them. 


Worldwide CRM spending growing dramatically, but for best results managers need to know how to use it.

Date: 16 July 2013

According to a recent report by international information technology research company, Gartner Research, global spending for CRM solutions will grow to be a $36.5 billion market by 2017, a compound annual growth rate of 15.1% between 2012 and 2017. That is 77% higher than a Gartner forecast earlier this year of a $20.6 billion market by 2017.


TCCC 17th Annual Business Excellence Award Winner

Date: 16 May 2013

Subject: TCCC 17th Annual Business Excellence Award Winner

TRUE Clarity has been selected as a Thai – Canadian Chamber of Commerce Business Excellence Award winner in the category of "Best Professional Services" for the year 2012.


Global Locations

TRUE Clarity Co. Ltd.
8/7 Nang Linchi Road,
Thong Maha Make, Sathorn,
Bangkok 10120, Thailand
Tel: +66 (0) 2678-4800
Fax: +66 (0) 2678-4802

KatalystM Pte. Ltd.
15B Temple Street,
Singapore 058562
Main: 65 6327 6560
Fax 65 6327 9232

Customer Support

Tel: +66 (0) 2678-4800
Fax: +66 (0) 2678-4802

Support, when you need it

Preserving your valuable IT resources with fast, efficient technical services. Call us for answers to your questions, or take advantage of our on-site services when you need installation assistance or complex technical support.

A distinguishing feature of TRUE Clarity's solutions is a comprehensive set of customer-focused services designed to maximize your Learning and collaboration investment. From implementation support to our customer certification classes, TRUE Clarity works directly with customers to provide the guidance, support, training and resources necessary to accelerate ROI, optimize product performance, and ensure end-user success across the organization.


Worldwide Reach

TRUE Clarity provides services to clients around the globe. Contact us for more information.
+61 2 8005-6190,
(519) 937-1520,
+66 8 1811-3770,
UK Flag +44 20 3239 7555,
(978) 424-4410